Amazon, one of the largest e-marketplaces in the world, has established that its priority is customer satisfaction. It does not want its customers to suffer the inconvenience. Therefore, it has strict guidelines and terms of service for the sellers of the platform.
If you violate any of the guidelines or other operational metrics, you risk your Amazon business being suspended. One of the common reasons it happens is that sellers do not meet the selling standards essential for the operational metrics.
Late Dispatch Rate (LDR) or Late Shipment Rate (LSR) is one of the key operational metrics of Amazon. If you go beyond the defined range of Amazon, your account will be suspended.
Here, in this blog, we will take you through topics such as what is Late Shipment Rate is and how you can prepare a corrective action plan for late delivery suspension.
Late Dispatch Rate ( LDR ) or Late Shipment Rate ( LSR ) is the percentage of the number of orders that are dispatched late by the seller to the number of orders in a certain time. It is applicable on the orders that are completed by sellers.
Amazon considers the Late Shipment Rate as critical since it is directly related to the consumer experience. Consider yourself a buyer. You need a product for a particular day or event, and hence, you ordered it right on time so that it delivers before the day. How would you feel if the seller promised to deliver the product but did not? Will you then give good ratings or reviews to the seller or the platform? What will be your views on making another purchase in the future?
The late shipment has negative impacts on both the seller and Amazon. Customers do not purchase before they do a good amount of research. If you disappoint them, it can result in exasperation, dissatisfaction, and loss of trust.
Amazon does not want the customer to suffer and have a bad experience. Therefore, it has set a defined range of LDR. It should be less than 4% for every seller.
Ironically, the only thing you can do to fix the Late Shipment Rate is to start delivering and shipping on time. Here are the tips on how you can do so –
These were the tips you should follow to avoid a Late Shipment Rate deactivation. However, if your account has already been suspended, you need to follow a different set of instructions.
To reinstate your Amazon account, you need to submit a detailed Plan of Action ( PoA ) or Letter of Appeal to the Amazon Seller Performance team. It needs to have strong content so that you have a sure-shot at getting your account back. Here’s how you should write one –
It’s necessary to follow these tips to write an appeal because Amazon does not entertain mistakes. It will consider your appeal a maximum of 3-4 times. If they are still not convinced, you will not get a reply from them, irrespective of your numerous emails.
Therefore, if you have second thoughts on writing an appeal letter, do not take chances as it is a matter of your business existence on the platform. Instead, take help from an eCommerce appeal consulting firm such as Amazon Appeal Pro.
With over a decade of experience and successful appeals, we can assist you to get your suspended Amazon account back within a safe time frame. Contact Us now to avail of our services.
