Imagine you were earning a huge profit by selling on Amazon. Everything was going great, and your business was flourishing with high revenues.
Then boom, you received a suspension mail from Amazon.
This mail is to inform you that from now onwards, they are suspending your selling privilege. You are in great shock.
The situation is worse when selling on Amazon is your primary means of income. You are confused about what to do now. The only option you have is to appeal for the suspension to Amazon. Writing an appeal letter is a crucial part of the entire process.
However, writing a suspension appeal is not a thing to rush into. You need to stay calm and not let emotions blur your rational thoughts to plan an Amazon appeal letter that guarantees acceptance.
If you want to send an Amazon appeal letter on account suspension but don’t know where to start, we are here to help you with your Amazon appeal letter.
Identifying and understanding the reason behind Amazon suspension letter is the first thing to do before writing a letter. Amazon does not always state the reason for suspending your account. Hence, it’s upon the seller to figure out the reason. It is where most sellers fail.
Recognize if any of the following are reasons for your suspension –
Businesses or brands that have IP rights can claim against a seller who sells infringed items on Amazon. Amazon gives a warning to the seller so that the seller gets a chance to rectify the situation. Ignoring and not rectifying the situation can lead to suspension. It happens when the seller gets more than a couple of intellectual property complaints about his practices.
Have you created multiple accounts to sell more items? Well, it is ag
ainst the Amazon’s selling rules. A seller must have only one seller account. Amazon checks for the IP address, bank information, email address, taxation details, and physical address to find out if a seller has more than one account.
Amazon has strict policies for what to sell and what not to sell on their platform. If they find you selling restricted, unsafe, or illegal products, they immediately suspend your account. Some products require special permission or licenses to sell on Amazon. If you don’t have it and are still selling products, you may lose your selling rights.
Amazon functions on a customer-oriented business model and keeps customer satisfaction its priority. Hence, if customers are repeatedly complaining about your products, it is a serious issue. Once customers report a seller for selling counterfeit products, Amazon suspends the seller immediately.
It is essential to plan the appeal letter – you cannot jump straight to drafting one. Take time to gather information before sending the response.
There is no point in contacting Amazon if you are not contacting the right department. So it is essential to identify the right department that can help you with suspension issues and write to them.
You should have a plan of action to convey to them that it is worth accepting your appeal. This includes the steps you take to avoid future issues between you and Amazon. Prepare a well-drafted document for it.
Writing a 1000-word appeal letter is not of any worth. The concerned department may be receiving thousands of letters daily. Nothing can be more annoying than reading lengthy blocks of text.
Highlight the things you want to drive their focus towards. Use bullet points to make an easy read.
We understand waiting patiently for a response from Amazon after you send the appeal is the hardest thing to do as it is affecting your business revenue. However, there is close to no chance that you get a prompt response. It is mentioned in the norms that they will take 4-5 weeks to respond to your suspension appeal letter.
But you can make the situation worse if you send follow-ups. It buries your first letter.
To ensure you get a positive response from the Amazon team, get assistance from a professional Amazon appeal writer. Amazon Appeal Pro has a team of professional lawyers and writers who can help you draft an error-proof appeal letter. Contact us to book a free consultation and reinstate your Amazon account.
