How To Get An Amazon Account Reinstated After A Suspension

Posted on August 22nd, 2023


Selling on Amazon can be a lucrative opportunity for e-commerce entrepreneurs and businesses. However, maintaining a successful presence on the platform comes with its challenges, including the risk of account suspension. An Amazon account suspension can be a nightmare for sellers, as it can disrupt sales, damage reputation, and potentially result in significant financial losses. Nevertheless, all hope is not lost when an account is suspended. In this blog post, we will guide you through the steps to get an Amazon account reinstated after a suspension.

Amazon Suspension Help: How You Can Get Your Account Reinstated

One of the most commonly asked questions by sellers who have encountered the same situation is how to get their Amazon suspended account reinstated. There are a lot of things that you first have to prepare before you write your Amazon seller suspension appeal letter. With that, here are the things that you need to do to get your account reinstated.

1. Understand why your account was suspended

The initial step you need to take is to comprehend the reason behind the suspension of your seller account. Numerous factors can lead to an account suspension, underscoring the importance of thoroughly understanding any potential missteps you may have made.

Many sellers willingly conduct a thorough investigation, immediately working on their appeal letters once they discover their accounts have been suspended. However, they may not realize that having a clear understanding of the underlying suspension reasons can significantly aid them in crafting effective amazon appeal letters.

Therefore, if you encounter an Amazon seller account suspension, it is crucial to first seek to understand the cause. This process shouldn’t be overly time-consuming, and you should be able to identify the issue within a day.

Upon receiving the suspension letter from Amazon, you will find the reasons cited for the account suspension. However, it is essential to investigate these claims to determine their accuracy. Here are some potential reasons why an account may get suspended.

A. You’re selling items that are prohibited from being sold on the platform

Once you begin selling on Amazon, you automatically agree to abide by the company’s terms and conditions, which also govern the types of products permissible for sale on the platform. There is a comprehensive list of restricted items, and some of the most common examples include:

  • Alcohol
  • Animals and animal-related products
  • Dietary supplements
  • Drugs and drug paraphernalia
  • Explosives, weapons, and related items
  • Lock picks and devices associated with theft
  • Pesticides and pesticide-related devices
  • Plant and seed products

It is advisable to review the complete list of restricted products to ensure that what you’re selling complies with Amazon’s guidelines. Failure to comply with these regulations may lead to the suspension of your account, especially if you are already selling such restricted items.

B. You’re selling counterfeit items

Apart from prohibited items, Amazon takes counterfeiting seriously as well. This means that even if you’re not selling restricted items if your products are identified and reported as counterfeit, it could lead to your account suspension.

Certain item categories, such as movies, DVDs, beauty products, and electronics, tend to have a higher number of counterfeit sellers. Counterfeit items refer to fake or imitation products. This is a significant factor behind many sellers experiencing account suspensions, even though they claim innocence.

To avoid any issues, it’s crucial to verify the authenticity of your inventory by checking with your manufacturers or trusted sources. Amazon maintains strict enforcement of this rule, so ensuring your products come from reputable sources is essential to prevent potential account suspension.

¬†C. You’ve received a lot of negative feedback

Amazon considers customer obsession a fundamental principle, prioritizing customers above all else. In practice, this commitment entails taking significant measures, such as extending their returns policy, to ensure customer satisfaction.

Given its customer-centric approach, Amazon places great importance on negative feedback from its customers. Even though sellers may receive negative reviews on their products, excessive unfavorable feedback can draw Amazon’s scrutiny and potentially lead to the suspension of their accounts.

D. You have duplicate accounts

Due to Amazon’s large marketplace and the presence of numerous sellers, the company aims to avoid dealing with duplicate accounts among sellers. Essentially, creating more than one account is not allowed.

If you happen to possess two separate accounts for distinct businesses, Amazon will issue a suspension notice. The company takes this matter seriously and implements stringent measures to ensure that each seller has only one account. They verify that accounts were not created or accessed from the same IP address and that billing details like physical addresses and bank accounts differ between accounts.

Moreover, Amazon strictly enforces the rule that seller accounts should only be accessed through one IP address. Consequently, if any member of your household accesses the internet through the same wireless connection, it could trigger a flag indicating a second account.

Therefore, it is crucial to be aware that certain factors could potentially lead to the suspension of your Amazon seller account, even if you did not intentionally create two accounts.

E. Opening a new account after yours gets suspended

Some sellers may avoid the effort of creating an appeal letter for their suspended Amazon seller account. Nevertheless, attempting to open a new account after suspension will likely lead to another suspension. You might wonder how Amazon can detect that you are the same seller, but rest assured that even if you try, you won’t be successful in selling from a new account. Amazon has mechanisms in place to identify and suspend such accounts consistently.

2. Don’t let emotions get in the way

Experiencing a range of emotions when your Amazon account gets suspended is natural. Feelings like anger, frustration, and sadness are common, especially if Amazon is your main source of income. However, it is essential to handle the situation professionally when drafting your appeal letter.

While it’s understandable to express some emotions in your appeal, it’s best not to let them dominate the letter. A more effective approach involves focusing on the facts and presenting a compelling case for reinstatement.

Allowing emotions to govern the appeal won’t aid in the reinstatement of your suspended account. Therefore, it’s crucial to set aside initial reactions before composing your letter. Seeking assistance from an agency or someone experienced in writing suspension account appeal letters can be beneficial. With their help, you can ensure a more detached and well-crafted appeal.

3. Write your appeal letter

To reinstate your suspended Amazon account, your appeal letter is crucial and serves as the backbone of your appeal. Therefore, it is essential to focus on crafting a well-written letter.

When composing your appeal, ensure to incorporate all the relevant data gathered from your own investigation. There may be instances where you can demonstrate that you have been falsely accused of wrongdoing. However, it is important to present these facts objectively rather than directly accusing Amazon of any wrongdoing.

Include all the information you have collected that supports your case for account reinstatement. Additionally, keep in mind the following points when writing your appeal:

  • Avoid being overly defensive; instead, support your claims with factual evidence.
  • Refrain from criticizing Amazon or its processes, as they are simply enforcing their rules.
  • Take responsibility for any part you may have played in the issue, and provide an explanation from your perspective.
  • Outline the steps you intend to take to resolve the problem and prevent similar issues in the future. This demonstrates your commitment to adhering to Amazon’s rules and making things right.

How to Open an Amazon Account After Suspension

Once your Amazon account is suspended, you’ll need to wait until it is reinstated before accessing it again. To achieve this, you must submit an appeal letter. During the reinstatement process, there is a waiting period before you receive the results. Here’s a brief overview of the steps you’ll need to undergo.

1. 17-day deadline 

Upon receiving the suspension notice, you are granted a 17-day period to submit your appeal letter. During this time, it is essential to thoroughly investigate the situation and formulate your plan of action. You have over two weeks to work on this process, so it is crucial to put in your utmost effort. Keep in mind that your appeal letter serves as the foundation for Amazon’s decision on whether to reinstate your account or not.

2. 48 hours after submission of the appeal

According to Amazon, this is their official prediction regarding the time it will take them to address your appeal. Nevertheless, it’s important to note that such instances are infrequent and subject to potential delays due to the high volume of appeals they receive on a daily basis.

3. 60 days or more

As per information shared by Amazon’s forum users, certain sellers have encountered delays of approximately 60 days or longer before receiving a response from Amazon regarding their suspension appeals. Despite the official 48-hour response time target for appeals, it is often not met. Therefore, if you are awaiting a response, it’s crucial to be patient with the entire process.

Key Takeaway

Experiencing a seller account suspension is among the most undesirable situations for any seller. In such cases, seeking assistance from individuals who have previously encountered this issue and obtained Amazon suspension help can be crucial. Crafting a well-structured appeal letter is the key to restoring your suspended Amazon account.

If you’re looking for someone who can help write your suspension appeal letter, we at Amazon Appeal Pro are the people you should call. With our extensive experience in handling sellers who have been suspended. If you need help to get your account reinstated, do not hesitate to reach out to us right now. You can email us at or call us at (954) 302-0900.

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