Dispute An Amazon Product Authenticity Complaint

Posted on August 23rd, 2021


Amazon Product Authenticity Complaint

Amazon has fairly branded itself as a customer-driven eCommerce giant. To serve exceptional customer experience, Amazon has a stringent set of rules and guidelines that sellers need to abide by. If violated, sellers put themselves at the risk of removal of their product listings or account suspension.

However, oftentimes, sellers do not understand Amazon has removed their listing or suspended their account. Many even post publicly on Amazon about Amazon’s appeal letter inauthentic suspensions. The solution if anything like this happens to you is to dispute an Amazon product authenticity complaint.

In this blog, we will take you through how you can dispute an Amazon product authenticity complaint. To understand what are product authenticity customer complaints and how to remove product authenticity customer complaints, you need to understand intellectual property violations.

Let’s go!

Intellectual Property Violations

Amazon respects every person’s intellectual propertDispute An Amazon Product Authenticity Complainty rights. As a seller, it is your responsibility to ensure that the products you sell on Amazon should comply with rules and regulations of listing and selling. The products you list should be authorized for sale or resale and should not violate product authenticity rights including, trademarks, patents, copyrights, and publicity rights.

It is the responsibility of the seller to ensure that the products they sell in the marketplace have legitimate and verifiable invoices, the only exception being the seller is himself the manufacturer or brand owner.

Following are the events when a seller can have an intellectual property violation:

  • Counterfeiting. It means selling an identical trademark product in your name without the authorization of the trademark owner.
  • Using the copyrighted content of some other content owner on the packaging of your product or the product detail page, without the authorization of the copyright owner.
  • Listing products of some other brand under your brand name, without their authorization and documents that prove the authenticity of it.

To avoid a violation, take the following steps –

  • Verify the authenticity of the products you source.
  • Properly check the products you source before selling them. Ensure that the products you place for sale have all the associated parts, the product works as expected, and is free from damages.
  • If you sell products of some brand on Amazon, ensure that the source of your product is reliable.

Actions on Policy Violation

Amazon may take the following actions on the policy violation, based on its severity:

  • Removal of your listings
  • Limit, suspend, or block the listing and selling ability
  • Removal or disposal of your FBA inventory
  • Withhold your payments as per pre-mentioned applicable laws

Additionally, there is an implementation in listing restrictions for certain brands, ASINs, and categories. There is a requirement for approval to list under brands, ASINs, or categories with some restrictions of the listing.

Here’s How You Can Dispute an Amazon Product Authenticity Complaint

If your listing has been removed or the account gets suspended due to product authenticity complaints, here’s how you should dispute an Amazon product authenticity complaint.

Amazon notifies the seller on the removal of listings, suspension of account, or suspension of ability to list new products.

  • Amazon may ask you for the contact information of your supplier or the submission of invoices provided by your supplier.
  • Amazon may also ask the seller for a plan of action describing steps you plan to take to resolve the issue and prevent such complaints in the future or a letter of authorization from the manufacturer.

You can email the documents at notice-dispute@amazon.com or submit them through the Account Health dashboard.

The proof of authentication includes invoice, Order ID, license, agreement, and letter of authorization. These documents should clearly state that the product of the seller does not infringe any intellectual property rights.

With a plan of action for inauthentic item complaints, they expect the details that specify each of these three categories or sections.

  • First, write about the actual root cause of suspension.

Do not waste your time and space explaining the same thing the Amazon executives already know. Be direct and precise. Do not give them an excuse to skip over the rest of the Plan of Action.

  • Second, provide the immediate actions you took to resolve unauthenticated complaints of the past.

Did you pull inventory to recheck the items for defects? If the problem is with the supplier, then have you terminated the business relationship with them. Have you identified what caused customers to complain about the condition of your items?

Include a detailed description of how you are taking care of the problem at hand to ensure it doesn’t happen again.

  • Mention the credible upgrades and methods you execute to prevent future inauthentic complaints.

For example, are you training your staff to do better? Are you test buying before listing the inventory for sale on Amazon? What quality control improvements did you do?

If you believe that the action is the result of an error, explain the reason for it to Amazon. It should include: how your listings have not violated the property intellectual rights of the brand.

If the seller does not submit the requested documentation and information, their listing remains removed and may also result in account deactivation.

Contact Us Now For Dispute An Amazon Product

Amazon account deactivation can cause huge losses to your business, especially if it’s your main source of revenue. Taking immediate action is crucial to reinstate your account. Take help from Amazon Appeal Pro to get actionable consultation regarding product condition complaints appeal. Contact us today and fix your Amazon account issues with us.


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